בכיף · Jerusalem · Online · EN / עב / ES

You've started
before.This time someone notices.

Personal coaching for adults who've begun and stopped more times than they'd like to admit. 21 years in the fitness industry — now pointed at a handful of people instead of a whole gym floor.

בכיף — be-kef: "sure, gladly, no problem." That's the whole idea.

Six founding places Coaching starts Sunday 4 October, right after the chagim Month to month

What this isn't An app A PDF plan A transformation photo A 12-month contract It's a coach who knows your name.

What actually happens

Four steps, in this order. Nothing starts until I understand why the last four attempts ended.

01

A 15-minute call, no pitch

I ask what was going on the last time you trained consistently, and what made it stop. If I don't think I can help you, I say so on that call.

02

A proper assessment

45 minutes. Movement, history, injuries, and the honest version of how many days a week you can actually train — not the best version of you. This version.

03

A program built for your week

Written for the equipment you have, the time you have, and the body you're currently in. If you can only train twice, we build a good two-day plan instead of a broken four-day one.

04

Someone paying attention

Weekly check-ins, technique videos reviewed by voice note, and calls in your calendar. When you go quiet for a few days, you hear from me — because that's the week it usually falls apart.

Three levels. Same care.

Every plan gets a real individualised program. What changes is how much of my time and attention comes with it.

Start
התחלה
₪490/ month
Founding price · ₪590 standard
  • 45-minute assessment
  • Personalised program, updated monthly
  • One 30-minute call a month
  • Weekly check-in
  • Up to 4 technique reviews a month
  • WhatsApp — reply within one working day
  • Monthly progress report
For the returner who mostly needs structure and a reason to be accountable.
Close Coaching
ליווי צמוד
₪890/ month
Founding price · ₪1,190 standard
  • Everything in Progress
  • Four 30-minute calls a month
  • Program adjusted continuously
  • Up to 12 technique reviews a month
  • Same-day reply before 16:00
  • Priority booking for in-person sessions
For a specific deadline, a comeback from injury, or someone who knows they need close contact.

In person, JerusalemOutdoor or partner-location session, 60 min — ₪250 · At-home session — ₪320 · One-off movement and technique assessment — ₪250. Booked separately, never bundled, so you're never paying for sessions you didn't use.

The honest part

Most coaching pages only tell you who it's for. Here's both.

This works if

  • You've started and stopped, more than once, and you're tired of it
  • You have somewhere between two and four realistic days a week
  • You'd rather have a plan you'll follow than a perfect one you won't
  • You want someone to notice when you disappear

Don't hire me if

  • You want a rapid weight-loss promise — I won't make one
  • You're preparing for a competition or a podium; you need a specialist coach
  • You're looking for a nutrition plan — I coach habits, not prescriptions, and a dietitian is the right person for that
  • You want unlimited access. Nobody delivers that well, including me

בכיף. גם בעברית, כמובן.

ליווי אישי לאנשים שהתחילו והפסיקו כבר כמה פעמים. 21 שנה בתחום הכושר, ועכשיו בשביל קומץ אנשים במקום כל רצפת החדר כושר.

תוכנית שנבנית סביב השבוע שלך — לא סביב השבוע האידיאלי. צ׳ק־אין שבועי, שיחות קבועות, ומישהו ששם לב כשנעלמת.

חודש בחודשו. ביטול בהודעת וואטסאפ, בלי שיחת שכנוע ובלי להסביר למה.

לשיחה של 15 דקות

Questions people actually ask

How do I cancel?

You send me a WhatsApp saying you want to stop. That's it. No call, no reason, no "let me offer you something first". The next month simply isn't charged. A business that keeps you by making leaving awkward isn't one I want to run.

Do I need a gym?

No. Plenty of people train at home with almost nothing. Your program is written for what you actually have access to, and if that changes we rewrite it.

What if I disappear for two weeks?

You'll hear from me, and when you come back we repeat the last week you finished rather than pushing you harder. Coming back should never feel like a punishment. That's usually the exact moment people quit for good.

Is it online or in person?

Coaching is online — calls on Google Meet, check-ins and technique videos on WhatsApp. If you're in Jerusalem you can add in-person sessions whenever you want one, priced separately.

Which languages?

English, Hebrew and Spanish. Whichever one you actually think in.

Why is the founding price lower?

Because the first six people are backing me before there are testimonials to point at. That price is yours for your first three months, then it moves to standard — and I'll tell you before it does. You will never get a surprise charge from me.

Six places. Starting 4 October.

Start with a 15-minute call. I'll ask what stopped you last time, and I'll tell you honestly whether I can help.